Adtext subtitles over 5,500 commercials a year, making us the market leader in commercial subtitling.

Digitally integrated with all the leading commercial distribution companies, Adtext can offer clients a single, combined service, delivering the highest quality subtitles in the fastest turnaround times across an extended working day.

  • Adtext is market leader for commercial subtitling (c.90%).
  • Fully integrated with all the leading distribution companies - BEAM.TV, IMD and Adstream.
  • Digitally streamlined subtitling operation – reducing turnaround times.
  • Dedicated in-house team of six experienced commercial subtitlers working a shift system 09.30 to 21.00 and later if required.
  • Uniquely placed to provide the fastest, highest quality and most efficient service for clients.
  • Significant investment in cutting-edge technology.

Why Subtitle?

  • 1 in 7 (8.94 million people)* in the UK are hard of hearing, which is 14% of the population.
  • 1 in 6 (10.89 million people)* use subtitles sometimes and 3.56 million use them all or most of the time.
  • Subtitles are also used by people who live in houses where it is difficult to hear the television – such as student houses and homes with small children – and are frequently switched on in gyms, bars and airports.
  • Subtitles are used by people who speak English as a second language.
  • There is a legal requirement for commercial broadcasters to subtitle. ITV and C4 currently subtitle 90% of all programming and the BBC is now subtitling 100% of all programming.
  • The majority of the UK's national advertisers now subtitle as a matter of policy.
  • It is IPA (Institute of Practitioners in Advertising) policy.
  • Over 6,000 commercials are subtitled every year.

*NOP 2003

Get in touch

General Enquiries
+44 (0) 20 7208 8055

June Johnson - Managing Director
020 7208 8641

Our People

Staffed by a dedicated and experienced subtitling team, Adtext has established a reputation in the industry as first in class for customer care... read more